Brands Celebrate Controversy Free News Event. Its been a tough year in the news. White supremacists are committing acts of domestic terrorism. Its been a tough year in the news. White supremacists are committing acts of domestic terrorism. North Korea is threatening nuclear war. Trump is president. How. North Korea is threatening nuclear war. Trump is president. How are brands supposed to have fun on social media when all this bad stuff is happening The great American solar eclipse is how. On Monday, brands unleashed a torrent of tweets about the solar eclipse. Most of them features circular products that the specific companies want you to think about when you put on those glossy eclipse glasses and stare up at the sky, as the circular moon slowly obscures the circular sun. Most of the tweets involve moving the circular product in front of the sun, as if it were the moon in a solar eclipse. Theres not a whole lot else a brand can do to celebrate an eclipse, aside from give away some free circular products, which some brands did. But thats not the point. The latter is considered a major boon, as with cellular support the new Apple Watch will not need a phone in order to pull off crucial smartwatch tasks like texts. Theres a Climate Bomb Under Your Feet Difficult to know what to make of this but it seems that warming soils give off CO2. So the slight warming of the last. Millions of pieces of space junk swarm around the Earths upper atmosphere. Now diesel drivers face new pay as you pollute charges Plans could see motorists billed if they go near schools or take to the roads in rush hour. We had a completely non controversial event that captivated the internet like the eclipse since, I dunno, 2. Remember the llama chase Remember the dress Now, a little over halfway through this garbage year, everyone can look up at the sky and enjoy a completely non political act of natural wonder. This is exactly the kind of fun that brands want to capitalize on, and they might not get the chance to do it again until 2. Without further ado, here are the tweets. Theyre mostly predictable, but shit gets good when brands use the eclipse as an excuse to throw shade at their competitors. The last one is the best. Marvel. White Castle. Outback Steakhouse. Krispy Kreme. Delta. Dennys. Toblerone Sprint. Waffle House. Cinnabon. Dominos featuring Di. Understanding Hoonigan. Ive known about Hoonigan Racing, Ken Blocks motorsport team that competes in FIA World Rallycross as a Ford factory backed team. I even saw them compete at Lydden Hill last month. But I never really understood just Hoonigan, which is separate from Ken and Ford and is based out of Long Beach, California. I assumed that Hoonigan was a T shirt company for Ken Block and the drifters. Every time I see cars destroying their tires, there are people wearing Hoonigan shirts. It made sense. Editors note We interrupt your regularly scheduled programming to bring you a special bout of insanity from friend of the site and crapcan racer hero, Bill Caswell, who is taking over for us this weekend. You would think I might know more about Hoonigan as I went to their launch party back in 2. It was incredible. Hoonigan throws the best parties in the automotive world. The second year we partied at the Global Rallycross Track complete with drifting, burnouts and kegs of PBR So you could see how I thought Hoonigan just threw parties and sold apparel. Plus I wasnt really into drifting. I have huge respect for drift, but I never identified with past Hoonigan drivers like Chris Forsberg and Ryan Teurck. Theyre outstanding drivers, but I dont wear skinny jeans, black hats, and my cars arent powered by Ferrari. I love it all, I just never identified with their racers other than Block. Then I got a text from Brian Scotto asking if I wanted to come by and work on a car at their shop. I was confused. Hoonigan is building cars Naturally I said yes. If theyre going to build cars, I want to be a part of it. I really had no idea all this was going on at Hoonigan. If youre like me and skip directions, just start watching below. Be careful though. Theyve uploaded a video every day since March and they have their regular series like The Unprofessionals my personal favorite, Field Trip, and A Beer With as well. Its only been 5 months and they have put more content online than seasons of traditional car shows. You need to start watching Hoonigan. So heres me and the Sh A 3. E3. 6 that never leaves the parking lot. Just watch and it will make more sense. Heres part 2. They left me alone with a camera for few hours and I managed to capture some of my weirdness as I build things. Like talking to my steel. You have to talk to it before you cut it. Thats Darnell with the Donut Garage hat below. Hes awesome and a proper mechanic fabricator. Darnells hands are dirty. Hes worked on tons of different race cars including desert racing trucks and we immediately became friends. Hes also the reason why a lot their cars run. Karas: The Prophecy Movie Full Hd more. Except Scotto. His cars never run. So now that youve seen the Hoonigan garage, what do you think I was blown away. I had no idea that a majority of their space was set up for car projects, building, and shooting video. Now lets walk through the rest of the garage or video series. Daily Transmission. This covers all the unusual stuff around the shop every day. People stop by with 1,0. There are mini drag races. This is the series I was a part of with the 3. Sh t Car. Occasionally they play Dukes of Hazard with a Miata The Unprofessionals. This is Hert and Robs personal little fun house. Its my favorite series of the group but I think Im just a huge fan of Hert and Rob, Aka Chairslayer. Watch the first 3. It opens with a crash Field Trip. This video series is cool because the Hoonigans spend so much time in their garage. I could care less about the Jay Leno tour episodes, but the last one was about the guys hitting Laguna Seca for a track day. My kind of fun. A Beer With. This is a great concept. Have your friends over to drink beers and tell stories. I had a beer or seven with Hoonigan as well, just waiting on the edit which might take a while because I drank a lot and told a lot of stories. The camera ran out of battery I told so many stories. See what I mean Hoonigan isnt whatever I thought it was. Look at the gasser on the lift behind Farah. Look at the lift You dont need that for T shirts. Something has changed at Hoonigan and its now my favorite You. Tube channel. I occasionally find myself watching the latest episode a few minutes after it comes out. I also bought a Hoonigan t shirt last month, so maybe the whole things really does work. Their hands are dirty and theyre having fun with their friends while playing with cars.